One of the things that YouTube uses to decide which videos to show highest up in the results is the number of views that a video has received. Their computer program assumes – amongst other things – that the more views a video has, the more relevant and popular it is. Which is largely true, at least until some sneaky internet marketers decide to game the system.
It’s often suggested in internet marketing circles that you should buy views to your video in order to artificially increase it’s popularity.
But you need to remember that YouTube is Twitch Viewer Bot owned by Google and that they are wise to that kind of manipulation. Which means that even if the video responds now to that kind of underhand tactic, there’s absolutely no guarantee that it will happen in the future. In fact, there are lots of indications already that artificially boosting views to your videos is an accident waiting to happen.
Instead, you need to take steps to get real people to really watch your videos.
1. Send a message to your list
If you’ve got a list of any sort (and if you think you’re an internet marketer, you probably should have!) then send them a quick email when you add a new video.
That will get some initial views to your video and will be perfectly natural – that kind of promotion happens all the time.
2. Encourage people to subscribe to your channel
YouTube has a built-in mechanism that allows people to subscribe to their channels.
It’s in their interest – people get notified when you publish a new video, people come back to YouTube to watch it, everyone wins.
Even just a brief note near the end of your video’s description can nudge people to do this.
3. Put it on Facebook
It’s easy to put videos on your Facebook wall and people can either watch them directly on Facebook or they can click through to watch them on YouTube if they prefer.
This has a couple of things in it’s favour:
YouTube takes note of extra sites that show your video – it’s another factor in their popularity equation
- It opens your video to a wider audience – quite simply, Facebook has a lot of users. And a lot of them will happily watch a video even if they didn’t originally set out to do so
4. Tweet about it
Twitter can be a great way to get your message out to a wider audience.
Obviously this will depend on the number of followers you have but with a mix of nicely presented videos and judicious use of catchy hash tags, you can get the word out to more people quickly.
The most exciting feature of YouTube could be its ability to leave comments after viewing a video. As a feedback mechanism any registered user can upload a video once and can get YouTube comments to determine the rating of his video. Getting comments on videos is very important for rating a video on YouTube both internally for YouTube and externally for your marketing efforts. Comments are left by registered users who are most likely to share and upload videos on YouTube so they become trusted barometers for marketing.
Many automated systems were developed for increasing views, thereby increasing comments on the videos uploaded. These automated YouTube marketing systems help to make friend requests, share videos automatically, share messages, post messages on channels, post comments on videos etc. These systems can synchronize friends, favorites and subscribers allowing them to access your uploaded videos. With the use of automated systems, you can even subscribe and unsubscribe to channels and videos automatically. Moreover, after posting comments you can accept friends’ requests automatically. Purchasing such automated tools can help to promote your product and gain subscribers if used within the terms and conditions of YouTube rules and regulations with additional follow up strategy.
You can also get more subscribers and more comments on your videos without marketing programs by adding a video on YouTube and sharing the link to your video with your friends of Facebook and Twitter social websites. From there, the viral effect increases if people begin to share your video. This effect is compounded when you ask the viewers to add comments after watching. All this is of course dependent on the value of the content in the video both emotionally and qualitatively.
Though this type of manual sharing can help, YouTube automated marketing programs allows you to send messages to your friends, subscribers and the users of other groups etc. in large quantities, multiplying the effect. You can find as many recipients as you want with robust recipient selection tools. Special options on the automated programs help you to check if you are sending more than one time to the same user, which helps avoid spam. Data is collected to show how many requests succeeded and how many failed and through the law of averages, if you have good content in your videos, eventually people will respond with comments. Additionally, asking for a comment in your message can increase your odds tenfold.
Automated YouTube marketing tool kits help you get a large number of views, likes, channel views and comments from many people. Videos are also rated based on view counts and comments from different people, so the more comments and views the higher your ranking for any particular keyword. You can also make your video directly appear in Google search results with the same efforts.
The combination of automated YouTube marketing programs along with social media sharing can indeed bring massive traffic to your video on YouTube if properly crafted messages are used with high value content in your videos. Then, more importantly is what to do with the comment or the new subscriber. The question becomes how can they be turned into a paying customer who will return over and over again.